Mobile Advertising

Despite constant changes in the iGaming landscape, affiliate programs continue to be a core monetization channel for iGaming traffic. In particular, casino and sports betting affiliate programs allow operators to share revenue with affiliates (RevShare), pay a fixed amount per first-time depositor (CPA), or combine both in Hybrid deals. At the same time, partners focus on bringing in qualified players through content, media buying, apps, influencers, or communities. This topic is especially relevant in Southeast Asia and the wider APAC region: mobile adoption continues to rise, new markets are scaling rapidly, and competition among brands is driving affiliate terms to become more flexible and performance-driven.